Marketing Essay Example | Topics and Well Written Essays - 1000 words - 23

Marketing - Essay Example The company has over 1200 employees and a revenue turnover of over $1.2 billion .The services provided are insurance and financial services that are aimed at supporting the families that are affected by the death of their loved ones (Plant 2000). The organization has over 1.7 million members and over 13000 councils in countries such as the Philippines, Canada, Mexico, Guam the Bahamas, Virgin Islands, Cuba, Poland Dominican Republic amongst other states (Bayse2008). The main purpose of its existence is that of instilling practical catholic discipline on its members so that they can understand the norms and beliefs of the religion. Knights of Columbus also promote catholic education and charity to its members so that they can learn how to carry out their activities in the future. The core values of this organization are charitable work, Catholicism and acts of volunteering. For example in the year 2003, over $130 million efforts were contributed and over $ 60 million hours were contributed to the church and other projects. They promote the intellectual and social integration to its members through the provision of education, charitable work, social welfare and relief in both the war and the public domain. With time Knights of Columbus was able to venture into the insurance industry whereby they were to offer financial compensation to its members in case a financial loss occurred. According to Anderson, the main mission of the Company is to prote ct the interests of the catholic families with life insurance. A service refers to the work done by people on behalf of their customers so that they can derive some benefit from it. The management of the organization issues insurance policies to its customers in form of thousands of dollars who are of ages 18 to 60 years so that they can benefit from the services provided to them within the stipulated period of time. It also

Spa Package ( relates to beauty) Essay Example | Topics and Well Written Essays - 1000 words

Spa Package ( relates to beauty) - Essay Example In this respect, everyone must care about own health and use effective methods for improving its condition. Nowadays the sphere of services develops sufficiently to provide customers with a big variety of assortment that allows securing health and remaining beauty simultaneously. Strengthening the state of health and giving rest to whole body and soul can be reached with a help of spa centers, which may propose high quality and fair prices on the competitive market. Due to the accessibility of spa services, today visiting such centers is not a luxury but, first of all, it is a trivial care for own health. Spa procedures do not only ensure clients with medical treatment, but also create a body’s harmony with soul and mind. The word â€Å"spa† was taken from the name of health resort in Belgium (Tubergen 2002, p. 273). Historical origin starts in deep antiquity, when in Greece and Roman Empire a great interest to bath at mineral and thermal springs was aroused. The most common definition explains that spa is health-improving complex of procedures that consist of using sea, mineral, thermal or fresh water along with algae, medicinal herbs and medical mud. In other words, spa procedures provide a wide range of hydrotherapy programs. In nineteenth century spa centers have become especially popular in Europe and North America. Today the most notorious and luxurious resort is situated in Baden Baden. However, despite wild accessibility and propaganda about its positive medical effects, for long period of time Britain population doubted the efficiency and useful causes of spa procedures, considering such treatment as more for pleasure than for improving health condition. Currently spa programs obtain more acknowledgements by rheumatologists and dermatologists, insisting on hydrotherapy as medicinal procedure for numerous of deceases. Hence, according to Heywood’s research of several hospitals’ medical records, it was concluded that from 70 to

Automatic Metadata Harvesting From Digital Content

Automatic Metadata Harvesting From Digital Content MR. RUSHABH D. DOSHI,  MR. GIRISH H MULCHANDANI Abstract: Metadata Extraction is one of the predominant research fields in information retrieval. Metadata is used to references information resources. Most metadata extraction systems are still human intensive since they require expert decision to recognize relevant metadata but this is time consuming. However automatic metadata extraction techniques are developed but mostly works with structured format. We proposed a new approach to harvesting metadata from document using NLP. As NLP stands for Natural Language Processing work on natural language that human used in day today life. Keywords:  Metadata, Extraction, NLP, Grammars I. Introduction Metadata is data that describes another data Metadata describes an information resource, or helps provide access to an information resource. A collection of such metadata elements may describe one or many information resources. For example, a library catalogue record is a collection of metadata elements, linked to the book or other item in the library collection through the call number. Information stored in the META field of an HTML Web page is metadata, associated with the information resource by being embedded within it. The key purpose of metadata is to facilitate and improve the retrieval of information. At library, college, Metadata can be used to achieve this by identifying the different characteristics of the information resource: the author, subject, title, publisher and so on. Various metadata harvesting techniques is developed to extract the data from digital libraries. NLP is a field of computer science, artificial intelligence and linguistics concerned with the interactions between computers and human (natural) languages. As such, NLP is related to the area of human computer interaction. Recent research has increasingly focused on unsupervised andsemi-supervisedlearning algorithms. Such algorithms are able to learn from data that has not beenhand-annotatedwith the desired answers, or using a combination of annotated andnon-annotateddata. The goal of NLP evaluation is to measure one or more qualities of an algorithm or a system, in order to determine whether (or to what extent) the system answers the goals of its designers, or meets the needs of its users. II. Method In this paper we proposed automatic metadata harvesting algorithm using natural language (i.e. humans used in day today works). Our technique is rule based. So it does not require any training dataset for it. We harvest metadata based on English Grammar Terms. We identify the possible set of metadata then calculate their frequency then applying weight term based on their position or format that apply to it. The rest of the paper is organized as follows. The next section review some related work regarding to metadata harvesting from digital content. Section gives the detailed description of proposed idea presented here. At last paper is concluded with summary. III. Related Work Existing Metadata harvesting techniques are either machine learning method or ruled based methods. . In machine learning method set of predefined template that contains dataset are given to machine to train machine. Then machine is used to harvest metadata from document based on that dataset. While in rule based method most of techniques set ruled that are used to harvest metadata from documents. In machine learning approach extracted keywords are given to the machine from training documents to learn specific models then that model are applied to new documents to extract keyword from them.Many techniques used machine learning approach such as automatic document metadata extraction using support vector machine . In rule based techniques some predefined rules are given to machine based on that machine harvest metadata from documents. Positions of word in document, specific keyword are used as category of document and etc. are examples rules that are set in various metadata harvest techniques. In some case Metadata classification is based on document types (e.g. purchase order, sales report etc.) and data context (e.g. customer name, order date etc.) [1]. Other statistical methods include word frequency [2], TF*IDF [3], wordco-occurrences[4]. Later on some techniques are used to harvest key phrase based on TF*PDF [5]. Other techniques use TDT (Topic Detection and Tracking) with aging theory to harvest metadata from news website [6]. Some techniques used DDC/RDF editor to define and harvest metadata from document and validate by thirds parties [7]. Several models are developed to harvest metadata from corpus. Now days most of techniques used models that all are depends on corpus. IV. Proposed Theory Our approach focused on harvesting a metadata from document based on English grammar. English grammar has many categories which categorized the word in statement. Grammar categories such as NOUN,VERB, ADJECTIVES, ADVERB, NOUN PHRASE, VERB PHRASE etc. each and every grammar category has a priority in statement. So our approaches to extract out the Metadata extraction based on its priority in grammar. Priority in grammar component is as follows: noun, verb, adjective, adverb, noun phrase V. Proposed Idea Figure-1  Proposed System Architecture Infigure-1we give proposed system architecture. In this architecture we does not stick steps in any order. ArticlePre-processing: articlepre-processingwhich remove irrelevant contents (i.e. tags,header-footerdetails etc.) from documents. POS Taggers: APart-Of-SpeechTagger (POS Tagger) is a piece of software that reads text in some languages and assigns parts of speech to each word (and other token), such as noun, verb, adjective, etc. Stemming: In most cases, morphological variants of words have similar semantic interpretations can be considered as equivalent for the purpose of IR applications. For this reason, a number ofso-calledstemming Algorithms, or stemmers, have been developed, which attempt to reduce a word to its stem or root form. Calculate frequency: Here each termed frequency is calculated i.e. how many occurrence of each term in document. Identify Suitable Metadata: Now metadata is extracted from word set based on their frequency, grammar and their positions. VI. Experiments Results In this study we take a corpus with 100 documents. Documents contain the news article about various categories. Here we first extract the metadata manually from each every documents. Then apply our idea to corpus. We measure our result from following parameter. Precision = No of terms identified correctly by the system / Top N terms out of total terms generated by the system. Recall = Number of keyterms identified correctly by the system / Number of keyterms identified by the authors.F-measure=F=2* ((precision* recall)/ ( precision+ recall)) Table1: Evaluation Results VII. Conclusion Future Works This method based on grammar component Our Aim to use this algorithm to identifying metadata in  bigram, trigram tetra gram. This metadata helps us to generate summary of documents. References: [1] Christopher D. Manning, Prabhakar, Raghavan, Hinrich Schtze An Introduction to Information Retrieval book. [2] H. P. Luhn. A Statistical Approach to Mechanized Encoding and Searching of Literary Information. IBM Journal of Research and Development, 1957, 1(4):309-317. [3] G. Salton, C. S. Yang, C. T. Yu. A Theory of Term Importance in Automatic Text Analysis, Journal of the C.Zhang et al American society for Information Science, 1975, 26(1):33-44. [4] Y. Matsuo, M. Ishizuka. Keyword Extraction from a Single Document Using WordCo-ocuurrenceStatistical Information. International Journal on Artificial Intelligence Tools, 2004, 13(1):157-169. [5] Yan Gao Jin Liu, Peixun Ma The HOT keyphrase Extraction based on TF*PDF, IEEE conference, 2011. [6] Canhui Wang, Min Zhang, Liyun Ru, Shaoping Ma An Automatic Online News Topic Keyphrase Extraction System,IEEE conference, 2006. [7] Nor Adnan Yahaya, Rosiza Buang Automated Metadata Extraction from web sources, IEEE conference, 2006. [8] Somchai Chatvienchai Automatic metadata extraction classi_cation of spreadsheet Documents based on layout similarities, IEEE conference, 2005. [9] Dr. Jyoti Pareek, Sonal Jain KeyPhrase Extraction tool (KET) for semantic metadata annotation of Learning Materials, IEEE conference, 2009. [10] Wan Malini Wan Isa, Jamaliah Abdul Hamid, Hamidah Ibrahim, Rusli Abdullah, Mohd. Hasan Selamat, Muhamad Tau_k Abdullah and Nurul Amelina Nasharuddin Metadata Extraction with Cue Model. [11] Zhixin Guo, Hai Jin ARule-basedFramework of Metadata Extraction from Scienti_c Papers, IEEE conference. [12] Ernesto Giralt Hernndez, Joan Marc Piulachs Application of the Dublin Core format for automatic metadata generation and extraction,DC-2005:Proc. International Conference. on Dublin Core and Metadata Applications. [13] Canhui Wang, Min Zhang, Liyun Ru, Shaoping Ma An Automatic Online News Topic Keyphrase Extraction System, IEEE conference. [14] Srinivas Vadrevu, Saravanakumar Nagarajan, Fatih Gelgi, Hasan Davulcu Automated Metadata and Instance Extraction from News Web Sites,IEEE conference.

Toni Morrisons Sula - Breaking the Rules :: Sula Essays

Breaking the Rules in Sula A community separates themselves from other individuals in a given society. Certain communities carry their own separate rules or laws. It combines a number of people into one group, one way of thinking. Many communities come together because they share the same common goal or interests. On may occasions, a group or community forms when someone is different from the majority. A good example of that would be when a child is being teased in school because he has glasses or braces. Toni morrison's Sula is a story about a woman whose individuality brought a little town in Ohio together to side with each other against her. The novel Sula raises the question in how people or communities come together. In Sula's case, her abandonment of the town has sent her in a position of being an outcast. Sula's community views her carefree and wild ways obscene and inappropriate. A good example would be her need for many sexual partners. Sula beds with many of the men in her town, whether they were married or not. " It was the only place where she could find what she was looking for: misery and an ability to feel deep sorrow .Lovemaking seemd to her, at first, the creation of a special kind of joy." (122) Her community believes a good woman her age should be a mother, wife and server to her household. A woman should remain at home and be dutiful and respectful. Sula is was not any of those things. From the start, she has always have been different, she preferred to do whatever it is that she likes to do. She went away to college , something that most people from her town seldom did. Sula went away to pursue a caree r and to fulfill her need for knowledge. She wanted to do everything to see everything and experiences as much experience as she could possibly gain while she was still young. It was peculiar to see the town coming together when Sula arrived back from college. Suddenly people in the town started siding with each other against Sula. They started viewing Sula as an oddball, a devil, as one lady described her, comparing Sula to the town outcast named Shadrack. The town started to look out for each other as well as they try to look out for themselves. Toni Morrison's Sula - Breaking the Rules :: Sula Essays Breaking the Rules in Sula A community separates themselves from other individuals in a given society. Certain communities carry their own separate rules or laws. It combines a number of people into one group, one way of thinking. Many communities come together because they share the same common goal or interests. On may occasions, a group or community forms when someone is different from the majority. A good example of that would be when a child is being teased in school because he has glasses or braces. Toni morrison's Sula is a story about a woman whose individuality brought a little town in Ohio together to side with each other against her. The novel Sula raises the question in how people or communities come together. In Sula's case, her abandonment of the town has sent her in a position of being an outcast. Sula's community views her carefree and wild ways obscene and inappropriate. A good example would be her need for many sexual partners. Sula beds with many of the men in her town, whether they were married or not. " It was the only place where she could find what she was looking for: misery and an ability to feel deep sorrow .Lovemaking seemd to her, at first, the creation of a special kind of joy." (122) Her community believes a good woman her age should be a mother, wife and server to her household. A woman should remain at home and be dutiful and respectful. Sula is was not any of those things. From the start, she has always have been different, she preferred to do whatever it is that she likes to do. She went away to college , something that most people from her town seldom did. Sula went away to pursue a caree r and to fulfill her need for knowledge. She wanted to do everything to see everything and experiences as much experience as she could possibly gain while she was still young. It was peculiar to see the town coming together when Sula arrived back from college. Suddenly people in the town started siding with each other against Sula. They started viewing Sula as an oddball, a devil, as one lady described her, comparing Sula to the town outcast named Shadrack. The town started to look out for each other as well as they try to look out for themselves.

Poetry and Lady

I have chosen the poem, Lady Feeding the Cats by Douglas Stewart, to explore how the poet has used Australian visions to explore ideas about Australia. Douglas Stewart a poet who brings texts to life and shapes meaning giving them a distinctly visual image. He conveys this by using visual imagery and descriptive language in his poems this is conveyed in Lady feeding the cat. â€Å"Lady Feeding the Cats†, a poem links to the AOS- Australian Vision. The poem is really meaningful and deep as the cats described the old lady at the end to be a gracious and sweet queen of the cat† .The lady in this poem is a poor person who lives in the slum and wears the bedraggled bonnet and clothing but she is the queen in those cats' mind. In the poem, Douglas has described Domain and Moreton Bays as a part of Australia; it makes us aware that they lived in Australia and the behaviours from the lady who lives in bad conditions and is a poor person but still treats others well, especially t he wild cats. The title, Lady Feeding the Cats, is appropriately chosen as symbolises a sense of volunteering and mateship.As shown in the text it claims that to feed those outlaws, represents and shows a metaphor for the great Australian values of volunteering and mateship. The poem lady feeding the cat has a sense of loneliness and links man and nature. Lady feeding the cat portrays a poor women living in the slums of Sydney and comes to the domain everyday to feed the cats. Stewart uses visual imagery throughout the first stanza â€Å"broken shoes†, slums weather stains. Douglas uses this technique to explain and paint an image in the readers’ head of this women’s economic standing in the world.In the first stanza Douglas uses alliteration Shuffling-shoes-slums All the three words are interconnected showing someone who is ‘shuffling’ generally old – connected to shoes because he is hobbling along – slums shows the person shuffling i s not just wearing old shoes but also lives in slums indicating poverty. Douglas Stewart also uses simile by stating like a pine in the rain- often pine trees are not grown very symmetric but rather looks straggly especially when it has been raining and everything is wet and drooping.In the second stanza it says â€Å"they rub at her legs for the bounty that never fails† its shows the connection and the friendship between the lady and the cats exploring the Australians values about the mateship. The lady in this poem gets her salvation from these cats without the cats she would have nothing, the cats also rely on the lady without this lady they would not get fed. The metaphor â€Å"If she has fed their bodies, they have fed more than the body in her†, revels that the lady fed the cats but the cats have fed her with love.

Food Chemistry Essay

The chemical processes that take place inside food determine its nutritional value, taste, texture and freshness. Like any other organic material, food can decompose over a period of time. The importance of food chemistry lies in its ability to counter the effects of decomposition and spoilage and extend the shelf life of foods. Food chemistry is a science that studies the chemical processes that take place in food. All food products are made of biological materials that react and interact in different ways, and under different conditions. Carbohydrates, lipids (or fats) and proteins are the main components that make up food. Other components such as enzymes, water, minerals, additives and coloring are also areas of study within food chemistry. This branch of science plays a significant role in food processing methods designed to preserve and enhance availability and quality, according to Ohio State University. An understanding of the chemical processes that take place in foods has made food supplies available on a global scale. Methods designed to counter the decomposition process are a central area of study. The principles underlying food chemistry create the methods that make it possible to harvest, preserve, distribute, store and prepare foods for human consumption, according to Ohio State University. Grocery stores are able to provide fresh milk, canned goods, microwave meals and frozen foods because of the knowledge gained through food chemistry studies. Food chemistry plays an integral role within the food science technologies that make global supplies available, according to Ohio State University. These technologies draw from biology, physics, microbiology, nutrition and engineering to put food chemistry principles into practice. The methods used to package and label end-use products must also comply with Food and Drug Administration requirements. Also of importance is the testing and experiments that go into creating flavorful foods for consumer consumption. Foods such as meats and vegetables can contain anywhere from 50 to 95 percent water content, according to Ohio State University. Water activity involves the amount of water available, or susceptible to chemical and biological reactions within a food product. The amount of water activity present can determine the likelihood that bacterial growth and spoilage will develop within food materials. Chemistry methods work to reduce the amount of water contained in a material, or else counter its effects within a food product. Food quality, consumer satisfaction and government requirements are ll factors taken into account when designing food processing and preservation methods, according to Ohio State University. And while minimal processing enables foods to retain their original nutritional content, the need to extend the shelf life of end products makes processing and preservation methods necessary. The pH level present within a food product is another variable that influences flavor, texture and freshness. A pH level refers to acidity, or the lack thereof, with high acid contents being less susceptible to decompos ition, or spoilage, than low acid content foods.